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Meet Our New Team

Hello to our amazing Once Upon a Farm family! 

First of all, I want to thank you all for your wonderful support of our brand and for making the choice to feed your little ones super nutritious food from the very first bites. I feel so blessed to be a part of a company with a truly incredible mission to provide kids of all ages with the highest quality, freshest food on the market behind the goal of becoming more and more sustainable and socially driven each day so we can reduce our carbon footprint for future generations to come. 

It is with this that I bring you some very exciting news! To meet this goal and to expand the vision that Ari and I have always had for Once Upon a Farm, together we are welcoming an incredible team of people that will only help bring the larger mission of Once Upon a Farm to more children across the USA. That team includes the very well-known actress and child welfare advocate, Jennifer Garner, who will join us as our Chief Brand Officer. Jennifer is one of the most down-to-earth, passionate, and authentic individuals I have ever met. She is a perfect person to partner with to bring more nutritious food to families across the USA as she is a mom of three herself, cares deeply about childhood nutrition and is already doing amazing work every day as a Save the Children artist ambassador.

The other person joining our team is John Foraker, longtime CEO of Annie’s Homegrown, a socially driven, conscious food brand for families. I don’t think Ari or I could have chosen a better person to come in and help lead Once Upon a Farm. When I first met John awhile back, I was inspired by his tenacity of using business as a positive force for social change. John is bringing that tenacity to Once Upon a Farm and will help us continue to drive social change and food justice for the benefit of parents, kids and families.

We have lots of exciting things around the corner that we can’t wait to share with you including new nutritious products, lots of store expansion to give you easier access to our food, and continuing to pave the path for "fresh and refrigerated" to become the norm for babies and kids everywhere.

We can't wait to share more with you as things continue to grow and to continue to create a positive impact physically, mentally, emotionally and socially for kids and parents all around.

Thank you for being part of our journey this far. Here's to continued positive and conscious growth!

With Gratitude,



Cassandra Curtis, Co-founder + Chief Innovation Officer, Once Upon a Farm

Cassandra is a mother of 3 girls. She lives in San Diego with her husband, daughters, 2 cats and a dog. Cassandra works full time as co-founder and Chief Innovation Officer at Once Upon a Farm and as a mom. In the rare free time that she does get, she loves to do Yoga (she is a certified yoga teacher), cook healthy meals, run, travel, and spend time with friends and family.